It’s easy to think of a scoreboard as simply a cost to your sports club, an asset that has been hard-earned through club funds and volunteer fundraising. Or, if you are considering purchasing a scoreboard, have you dismissed the idea of upgrading to a premium version due to budget limitations?
Most people don’t consider that a great benefit of a quality digital scoreboard is its ability to make money for your club!
Today we’ll discuss how you can generate a return on investment from your scoreboard by creating additional revenue, or perhaps justify the cost of purchasing the premium scoreboard model on your club’s wish list!
Ways to generate scoreboard revenue
Sponsor Logos and Naming Rights
A great revenue opportunity for sports clubs is to offer premium sponsorship opportunities by including sponsor logo space on your scoreboard as part of a sponsorship package, or even selling the scoreboard naming rights to a key sponsor.
Video ads
If your club has (or is considering purchasing) a video scoreboard, you could run paid advertising placements on your board, and negotiate scoreboard advertisements as part of a sponsorship package.
Advertising Panels
Detachable Advertising Panels
Clubs with portable scoreboards can generate revenue through including a sponsor’s logo on the board, or by purchasing additional detachable advertising panels. As the name suggests, detachable advertising panels can be easily added and removed from your portable scoreboard and are a clever and flexible way to offer additional advertising opportunities for your sponsors!
Magnetic Advertising Panels
Another form of removable advertising panels are magnetic advertising panels; they can be easily swapped out, and are an effective and cost-effective way to offer advertising opportunities and to showcase multiple sponsors.
Watch AusSport Design Guru, Gary, explain the beenfits of magnetic signage panels:
Hosting Community Events
If you have an LED scoreboard you can use it as a value add for your local Council or community organisations to use your ground to host a community event. The scoreboard can be a focus by showing videos or images associated with the event. This could be a great way to generate revenue from your scoreboard when it would not otherwise be in use.
Grants Funding
Don’t forget that sports grants are a great way to fund the initial purchase of your scoreboard. Learn more about where to find grants for sports clubs in Australia. We’ve also put together some tips on how to write a great sports grant to give your club the best opportunity to obtain funding.
Quality Australian Made Digital Scoreboards
AusSport has been producing quality electronic signs, digital scoreboards and LED screens, for nearly 25 years, and we are one of the largest and best sports scoreboard and LED sign providers in Australia. If you’d like to discuss the type of scoreboard that could be suitable for your club or get a fast quote, contact the AusSport team today.
